Reviewed · LONDON EYE, SHARD & TOWER BRIDGE
London: 3 Days of Must-See Attractions including London Eye
London’s best-known sights are spread across a wide area, and this pass gives you three days to tackle them with one phone-based ticket. You can ride the London Eye, tour the Tower of London, cruise the Thames, and still choose from dozens of museums, palaces, and tours.
I like the freedom to shape the days around your interests, and I like the app’s map and attraction details when you need to make quick plans. The catch is that $254.58 is a serious outlay, and you need a busy schedule to make the savings work.
In This Review
- Key points to know before you buy
- How the three-day London Pass works
- Day one: London Eye, Big Bus, and the Thames
- Tower of London and Tower Bridge
- Westminster Abbey and St Paul’s Cathedral
- The View from the Shard
- Madame Tussauds and family-friendly choices
- Shakespeare’s Globe, Kensington Palace, and Hampton Court
- How to decide if the price is worthwhile
- Using the Go City app without wasting time
- Who will get the most from this pass?
- Should you book the London Pass Plus?
- FAQ
- How long is the London Pass Plus valid?
- When does the pass activate?
- How many attractions are included?
- Can I visit an attraction more than once?
- Do I need a smartphone?
- Do popular attractions require reservations?
- Is the London Eye included?
- Is Windsor Castle included?
- Where do I use the pass?
- Can I cancel the booking?
Key points to know before you buy

- Three consecutive days: Your pass begins with the first attraction you visit, then runs for three calendar days, not 72 hours.
- Big-name sights included: The London Eye, Tower of London, View from the Shard, Westminster Abbey, Madame Tussauds, and St Paul’s Cathedral are all part of the choice.
- Reservations matter: The London Eye, Madame Tussauds, and View from the Shard require reservations, so do not leave these until the last minute.
- Good first-day combination: Pair the London Eye, Big Bus Tour, and a Thames Clippers ride to get your bearings quickly.
- One visit per attraction: You cannot return to the same included sight during the pass period.
- Windsor has a special rule: Pass entry is available only after 1 PM from Thursday through Monday.
How the three-day London Pass works

The London Pass Plus is a digital sightseeing package from Go City. You receive it on your smartphone, connect it to the Go City app, and scan it at the gate or ticket office at each attraction.
The pass remains unused for one year from the purchase date. It activates only when you visit your first attraction. From that moment, your three consecutive days begin.
That timing is important. If you scan into a minor attraction late in the afternoon, you have started the clock even if you have only a few hours left in the day. I would activate it early in the morning, ideally on a day when you already have two or three visits planned.
The pass covers a choice of more than 100 attractions, tours, museums, and other activities. Each attraction can be visited once. You are not buying a guided group tour with a fixed route, so the quality of your experience depends on your planning, pace, and ability to reserve the busiest sights.
More London views and landmark tickets:
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Day one: London Eye, Big Bus, and the Thames

A sensible first day begins with the London Eye, especially if you want a broad view of the city before choosing where to spend the next two days. The large observation wheel gives you a clear sense of how central London fits together, with the river, Westminster, and the surrounding streets laid out below.
The London Eye is one of the attractions that requires a reservation. Use the Go City app and follow the current instructions before setting out. Your pass does not mean you can simply walk up at any time and expect immediate entry.
After the wheel, use the Big Bus Hop-on Hop-off Tour as a practical way to cover ground. It is not the most intimate way to see London, but it helps connect far-flung sights during a short visit. You can ride past major landmarks and decide which areas deserve a closer look.
The pass also includes an Uber Boat by Thames Clippers river cruise. This is one of the more useful inclusions because the Thames cuts through the middle of the city, and a boat ride gives you a different view from the usual pavement and bus routes.
You might use the boat as transportation between central London and areas farther east, or simply take it for the changing views along the river. Check the current app instructions and operating details before building your day around it.
This opening day works best when you keep an eye on time. The London Eye, bus tour, and river cruise sound like three easy activities, but queues, transfer time, and reservation slots can eat into the day. Treat them as your core plan, then add a smaller museum or nearby sight if the schedule allows.
Tower of London and Tower Bridge

The Tower of London is one of the pass’s strongest inclusions. It combines royal power, imprisonment, ceremony, and the Crown Jewels in one visit. This is not a quick photo stop. Give it enough time to explore the grounds and interior displays without rushing.
The Tower also pairs naturally with Tower Bridge. The two sights sit close together, making this a smart combination for a single morning or afternoon. Tower Bridge offers views from its walkways and a look at the bridge’s engineering, while the Tower provides the heavier historical experience.
I would place these attractions on the same day because they reduce unnecessary crossing of the city. Afterward, you can use the Thames route or another included activity nearby, depending on the current opening times in the app.
Keep your expectations realistic about queues. Scanning the pass is generally straightforward at the entrance or ticket office, but it does not automatically move you to the front. You may still queue like anyone else, and an advance reservation does not always change the on-site wait.
That point matters most at the busiest sights. The pass simplifies payment and ticket handling, but it is not a fast-track guarantee. Arrive early when you can, and check entry instructions before leaving your hotel.
Westminster Abbey and St Paul’s Cathedral

Westminster Abbey gives you a concentrated look at London’s religious and royal past. It is one of the most important historic buildings in the city, and its inclusion can make the pass much better value if you already planned to pay for entry.
The abbey is best combined with the surrounding Westminster area. You can see the outside of Parliament and other major landmarks nearby, though the pass covers only the included attractions listed in the app. Use the app’s current information rather than assuming every nearby site is part of the package.
St Paul’s Cathedral offers a different experience. Its dome and interior provide a change of pace from Westminster, and it fits well with a day focused on the City of London. If you want to visit both churches, check their opening schedules carefully. Religious services and special events can affect access, and the pass does not remove those limits.
These are two sights where rushing can undercut the value. The pass encourages you to collect attractions, but grand buildings reward a slower visit. I would choose one as a main stop and use the second only if you have enough time to appreciate it.
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The View from the Shard

The View from the Shard is the pass’s major paid observation deck inclusion. It gives you a high view over London, with the Thames and central landmarks spread below. Pairing it with the London Eye lets you compare two very different ways of seeing the city.
The Shard is a reservation-required attraction, so reserve well ahead of your visit. A pass holder still needs to follow the attraction’s booking process. Check the app for the latest instructions, available times, and any limits.
There is also a value question here. If you would not normally pay for a high viewpoint, the Shard may feel like a welcome extra. If skyline views are your priority, it can help justify a large part of the pass price. If you already have no interest in observation decks, you need to make up the value elsewhere.
I would not schedule both the London Eye and the Shard at random times on the same day. Choose slots that fit your route, and allow time for transport and queues. Three days sounds generous, but London’s size can turn a tight timetable into a frustrating one.
Madame Tussauds and family-friendly choices

Madame Tussauds London is another reservation-required attraction. It suits families and anyone who enjoys celebrity figures, themed rooms, and a more entertainment-focused stop.
It can also consume a fair amount of your day once you include the journey and entry wait. Reserve before your trip if it is high on your list. Do not assume that simply holding the pass guarantees immediate access.
London Zoo is another option for families or animal lovers. Arsenal Stadium Tour offers a different kind of appeal for football fans. The London Bridge Experience provides a theatrical attraction rather than a traditional museum visit.
These choices show the value of the pass’s broad menu. You are not limited to churches and royal buildings, and you can swap in lighter activities when the group needs a break from formal sightseeing.
The drawback is that more choice can make planning harder. I would pick two or three priority attractions per day, then keep one flexible option nearby. Trying to visit everything is a poor way to experience London, even with a pass designed for speed.
Shakespeare’s Globe, Kensington Palace, and Hampton Court

The Shakespeare’s Globe Theatre Tour is a good choice if you want something tied to London’s literary and theatrical identity. It gives your sightseeing schedule a different tone from the city’s royal and political landmarks.
Kensington Palace offers another royal stop, while Hampton Court Palace takes you beyond central London. Hampton Court is especially useful if you want a larger palace visit and have already covered Westminster and the Tower.
The pass can also be used at Windsor Castle, but pay close attention to the special entry rule. From Thursday through Monday, pass entry is strictly available only after 1 PM. That condition can shape your entire day, especially since Windsor is not in central London.
Do not build a morning Windsor plan around this pass. Check the app for the current opening information, then plan transport and the rest of your day around the afternoon entry window.
How to decide if the price is worthwhile

At $254.58 per person, this is not a casual purchase. The advertised saving can reach 50 percent compared with separate attraction tickets, but that figure is based on sample itineraries from the Go City website. Your actual saving depends on what you visit.
The pass is most likely to pay off if you choose several expensive sights, such as the London Eye, View from the Shard, Tower of London, Westminster Abbey, and Madame Tussauds. Adding a Big Bus Tour or river cruise can improve the value because those experiences also cost money when bought separately.
The pass is less useful if you prefer slow museum visits, free attractions, long meals, and plenty of unplanned time. You may also struggle to reach the advertised savings if you activate the pass late in the day or spend a full afternoon at one major sight.
I would make a short list before buying:
- Which three paid attractions matter most to you?
- Can you fit two major sights into at least two of the three days?
- Are you willing to reserve fixed times?
- Will you use the bus tour or river cruise?
- Does your group enjoy moving at a fairly brisk pace?
If the answers are mostly yes, the price can make sense. If your list contains only one or two included sights, separate tickets may be the safer choice.
Using the Go City app without wasting time

The app is central to the experience. It includes attraction information, a map, current opening times, and instructions for using the pass. Sync your credits package with the app by following the steps in your booking confirmation before you begin sightseeing.
Do not rely on an old itinerary saved elsewhere. Attractions and tours can change, and the app is the place to check the current line-up and entry rules.
I would reserve the London Eye, Madame Tussauds, and View from the Shard first. Then group the remaining attractions by area. A day centered on the Tower and Tower Bridge makes more sense than crossing town repeatedly for isolated stops.
Bring a fully charged smartphone. Your phone is your pass, your map, and your source of entry instructions. If the battery dies, the convenience of the digital format disappears at exactly the wrong moment.
The pass is scanned at the gate or ticket office. Keep the app open and give yourself a little time before the attraction entrance rather than trying to load everything while standing in a queue.
Who will get the most from this pass?
This package suits a first visit built around major landmarks. Families can mix Madame Tussauds, London Zoo, the London Eye, and the bus tour with historic sights. Couples and independent sightseers can use the broader range to combine viewpoints, river transport, palaces, and museums.
It is also useful for a short break when you want a ready-made list of options. The pass removes the need to buy a separate ticket each time, and the app can help you make decisions as the day develops.
It suits less well if you dislike schedules or want to spend half a day at every attraction. The three-day period begins with your first scan and cannot be stretched into occasional visits across a week.
Cancellation is available up to 24 hours before the activity for a full refund, and you can reserve now while paying later. Those terms help if your London plans are still taking shape, but always check the booking conditions shown at purchase.
Should you book the London Pass Plus?
Book it if you want the London Eye, Tower of London, Shard, Westminster Abbey, and several other paid attractions within three consecutive days. Start early, reserve the required attractions, and plan by neighborhood rather than chasing every item on the list.
Skip it if you want an easygoing city break with no fixed timetable. The pass is a strong sightseeing tool, but only when you use it actively. At this price, I would buy it for a clear three-day plan, not simply because it includes more than 100 choices.
FAQ
How long is the London Pass Plus valid?
It is valid for three consecutive days after you visit your first attraction. The period is based on calendar days, not 24-hour periods.
When does the pass activate?
The pass activates when you visit your first attraction. It remains unused for one year from the purchase date before activation.
How many attractions are included?
The pass gives you a choice of more than 100 attractions, tours, museums, and activities.
Can I visit an attraction more than once?
No. Each attraction can be visited only once with the pass.
Do I need a smartphone?
Yes. You should bring a charged smartphone because the pass is digital and the app provides attraction details, maps, opening times, and entry instructions.
Do popular attractions require reservations?
Yes. The London Eye, Madame Tussauds, and View from the Shard are listed as attractions that require reservations. Reserve well ahead to avoid disappointment.
Is the London Eye included?
Yes. The Lastminute.com London Eye is one of the included attractions, subject to the current app instructions and reservation requirements.
Is Windsor Castle included?
Yes, but pass entry to Windsor Castle is available only after 1 PM from Thursday through Monday.
Where do I use the pass?
Scan the digital pass at the gate or ticket office of the attraction you want to visit.
Can I cancel the booking?
You can cancel up to 24 hours in advance for a full refund.
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