Reviewed · LONDON THEATRE & SHOWS
London Theatre: Wicked the Musical
The best thing about Wicked is how it turns a familiar Oz story into a friendship drama with real emotional weight. At the Apollo Victoria Theatre, you’ll follow Elphaba and Glinda from student witches to the figures known as the Wicked Witch of the West and the Good Witch of the North, with Stephen Schwartz’s songs carrying the story.
I like the big production values, from dazzling costumes to clever stage effects and high-flying stunts. I also like the easy format: you make your own way to the Apollo Victoria, choose between stalls and dress circle seating, and settle in for a complete West End evening without a tour group or complicated schedule.
The main caution is seat location. You may not see the exact seats until after payment, and some audience members have found their view blocked by taller people. The ticket is also non-refundable and cannot be changed, so check the city, theater, date, age rules, and seating choice carefully before booking.
In This Review
- Key Points to Know Before Booking
- Why Wicked Works So Well on a London Stage
- Arriving at the Apollo Victoria Theatre
- Choosing Between Stalls and Dress Circle Seats
- The Musical Begins With Oz Magic
- The Break Between the Two Parts
- What the Ticket Price Really Gets You
- A Good London Night for Families
- Practical Drawbacks to Weigh Carefully
- Who Should Book Wicked in London?
- Should You Book This Wicked Experience?
- FAQ
- Where is Wicked performed in London?
- How long does Wicked last?
- How do I get to the theater?
- Are tickets provided as mobile tickets?
- Can I choose my seats?
- Is Wicked suitable for children?
- Are food and drinks included?
- Can I cancel or change my ticket?
Key Points to Know Before Booking

- Apollo Victoria Theatre: The performance takes place in central London’s Apollo Victoria Theatre, near public transportation.
- A 2-hour-45-minute show: Plan on the full evening, including the break between the two parts of the musical.
- Two seating choices: Select stalls or dress circle tickets according to your budget and preferred view.
- A family-friendly West End night: The show is suitable for ages 7 and up, but children under 5 are not admitted.
- Independent arrival: Hotel pickup, drop-off, food, and drinks are not included.
- Book carefully: The ticket cannot be refunded or amended for any reason after purchase.
Why Wicked Works So Well on a London Stage

Wicked gives you a new angle on The Wizard of Oz. Instead of starting with Dorothy, the story looks at Elphaba and Glinda before they become famous witches. They meet as students, clash because of their very different personalities, and form a friendship that changes both their lives.
That setup gives the musical more bite than a simple good-versus-evil fairy tale. Elphaba is clever, intense, and treated as an outsider. Glinda is polished, popular, and funny, but not as shallow as she first appears. Their relationship supplies the heart of the show, while the Oz references reward anyone who already knows Baum’s classic story.
The music is a major reason to book. Stephen Schwartz wrote the score, including the much-loved Defying Gravity. You’ll hear large ensemble numbers, comic songs, and emotional pieces that give the two central characters room to grow.
I would not choose this production only because you like spectacle. The costumes, singing, orchestra, and set design are important, but the show works because the characters have something to lose. That balance helps explain why it suits adults as well as children old enough to follow a story with political and emotional themes.
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Arriving at the Apollo Victoria Theatre
You travel to the theater independently. That is both a strength and a small responsibility. There is no hotel pickup to coordinate, no group meeting point, and no guide to wait for. You simply need to reach the Apollo Victoria Theatre in central London with enough time to find the entrance and your seats.
The theater is near public transportation, which makes it practical for a night out. Your admission ticket is included, along with taxes, fees, and handling charges. Food, drinks, and transport are your responsibility.
The Apollo Victoria is part of the experience. It is an older theater, and its decoration adds to the Oz atmosphere. The theater is heavily styled around the production, with green details helping set the mood before the curtain rises.
Allow time to get your bearings inside. Some ticket holders have found the seat layout confusing and had to ask staff for directions. That is not a serious problem, but it is a reminder not to arrive at the last minute.
If you want a drink, the theater has two bars. Champagne is available, although you should treat that as an optional extra rather than part of the ticket. Merchandise is also sold inside, which can be fun if you are attending with children or want a souvenir.
One practical drawback is the lack of a coat check. If you arrive with bulky coats or bags, you may need to keep them with you during the performance. Pack lightly if you can.
Choosing Between Stalls and Dress Circle Seats

The available choices are stalls or dress circle. In broad terms, stalls seats put you on the main auditorium level, while dress circle seats are in the raised section. The right choice depends on your budget and how strongly you value a particular view.
The key issue is not simply the section. It is the exact row and seat. Some people have had excellent views from central or aisle seats, including a seat along the middle aisle that helped avoid visual obstructions. Others have sat behind very tall people and had to lean sideways or duck throughout the show.
If you are short, seat placement matters even more. A central view is not always enough if the person directly ahead is much taller. A side seat may also create a less complete view of the stage, especially during large group scenes and effects.
The booking details do not promise a specific seat location beyond the selected category, and complaints have been made about seeing the exact seats only after payment. I would pay close attention to every seating note before confirming. If a precise row and seat are essential to you, buying directly from the theater may give you more control.
Still, many ticket holders have found their seats perfectly acceptable, with clear sound and a good view. A well-placed stalls or dress circle seat can make the show feel like excellent value.
The Musical Begins With Oz Magic

Once seated, you are in for a full-scale production rather than a small theater performance. The show uses large sets, detailed costumes, an orchestra, and special effects to create its version of Oz.
The costumes are one of the clearest visual pleasures. Elphaba’s green appearance is central to the production, while Glinda’s look reflects her polished public image. The contrast between them is easy to read from the audience, even when the stage is filled with performers.
The sets and effects give the musical its sense of scale. High-flying moments are among the show’s signature touches, and the production uses stage machinery and lighting to support the story rather than simply decorate it.
You should also expect strong sound levels. One audience member found the music a little loud, although the singing and performance remained highly praised overall. If you are sensitive to loud music, that is worth keeping in mind.
The singing is the other major draw. The central roles demand powerful voices, and the production gives the cast several chances to show both vocal control and comic timing. Defying Gravity is the musical moment many people anticipate, but the full score matters more than one famous number.
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The Break Between the Two Parts

The performance lasts about 2 hours and 45 minutes, so it is not a short attraction you can fit casually between other plans. The musical has a break between its two parts.
This sounds obvious, but the theater’s movement during the break can confuse first-time visitors. People leave their seats for drinks and refreshments, and if you are not expecting an interval, you might mistakenly think the show has ended. Stay alert for the announcement and check with staff if you are unsure.
The break is useful. You can stretch your legs, visit the bar, and use the facilities before returning for the second part. With children, I would explain the plan beforehand: the story is paused, not finished.
A 2-hour-45-minute performance can be tiring for very young children, even though the age guidance makes the show suitable from age 7. Think about your child’s patience with a long seated event, not just the formal minimum age.
What the Ticket Price Really Gets You

The advertised price is $43.88 per person. That is an attractive starting price for a major West End musical, but the value depends on the seating category, date, and exact seat you receive.
The ticket covers admission, taxes, fees, and handling charges. It does not cover food, drinks, hotel pickup, drop-off, or transport. Once you add a theater drink and perhaps merchandise, the total cost of the evening rises.
Compared with the time and effort involved in finding a show independently, this format is convenient. You receive a mobile ticket and can arrange your London evening around a fixed performance. That is useful if you are visiting from abroad and want a straightforward way to add a West End production to your plans.
The price becomes less appealing if the seat is poor or if you could buy a better seat directly from the theater for less. Some people have felt the third-party price was much higher than the theater’s own price. I would compare prices before paying, especially if your schedule is flexible.
The best value comes when you care more about seeing Wicked in London than about having premium seating. If the show itself is your priority, a reasonable stalls or dress circle ticket can deliver a memorable night without the cost of top-tier seats.
A Good London Night for Families

Wicked is one of the easier West End shows to recommend for a family with older children. The Oz connection gives younger viewers a familiar starting point, while the friendship between Elphaba and Glinda gives adults more to think about.
The comedy helps keep the story moving. Glinda brings a lighter touch, while Elphaba’s journey gives the musical emotional force. The costumes and stage effects also offer plenty for children to watch, even when the plot becomes more involved.
The formal guidance is suitable for ages 7 and up. Children under 5 will not be admitted. That rule is important, so do not assume a young child can attend simply because the production is family-friendly.
I would choose this for a child’s first major theater experience if the child can sit quietly for nearly three hours and follow a story. I would be more cautious with children who dislike loud music, long performances, or crowded indoor settings.
For adults, this is not merely a children’s outing. The relationship between the two witches, the questions about public image and power, and the demanding score give the production enough substance for a grown-up evening.
Practical Drawbacks to Weigh Carefully

The musical itself receives very strong praise for its acting, singing, costumes, sets, and effects. The problems are more often tied to ticket handling and theater logistics.
The first concern is the non-refundable policy. Once you book, you cannot cancel or amend the ticket for any reason. A family emergency, a change of plans, or a booking mistake may leave you with no refund.
The second concern is confusion over location. Wicked is also performed in New York, and one serious complaint came from someone who believed the booking was for the wrong city. Make sure the booking clearly identifies London and the Apollo Victoria Theatre before you complete payment.
The third concern is age information. Children under 5 are not admitted, and a mistaken understanding of the age guidance can result in a child being refused entry. Check the ages of everyone in your party before you pay.
Finally, do not expect a guided theater tour or a personal escort to your seats. You arrive independently and find your way through the building. Staff can help, but you should allow time to ask questions if needed.
Who Should Book Wicked in London?
I would recommend this experience if you want a classic West End night with a large cast, familiar Oz themes, major musical numbers, and impressive production effects. It is especially suitable for first-time visitors who want one big theater evening rather than a small, experimental performance.
It also works well for families with children aged 7 and up, grandparents taking older grandchildren, and anyone who already knows the musical and wants to see a London production.
I would be more cautious if you need exact seat selection, have a tight budget, or may need to change plans. In those cases, compare the theater’s direct prices and seating choices before booking through a third-party supplier.
Should You Book This Wicked Experience?
Book it if the chance to see Wicked in London is high on your list and you are comfortable choosing between stalls and dress circle seating without a guaranteed premium view. The production offers the parts people come for: powerful singing, memorable music, clever effects, colorful costumes, and a story that works for adults and children.
Before paying, confirm four things: the city is London, the venue is Apollo Victoria Theatre, every child meets the age rules, and the cancellation terms work for your plans. If you handle those details carefully, this can be one of the most satisfying theater nights in London.
FAQ
Where is Wicked performed in London?
Wicked is performed at the Apollo Victoria Theatre in central London.
How long does Wicked last?
The experience lasts approximately 2 hours and 45 minutes, including the break between the two parts of the musical.
How do I get to the theater?
You make your own way to the Apollo Victoria Theatre. The venue is near public transportation.
Are tickets provided as mobile tickets?
Yes. The experience includes a mobile ticket.
Can I choose my seats?
You can choose between stalls and dress circle seating. The exact seat location may not be shown until after payment, so check the booking details carefully.
Is Wicked suitable for children?
The experience is suitable for ages 7 and up. Children under 5 will not be admitted.
Are food and drinks included?
No. Food and drinks are not included, although the theater has bars where you can purchase refreshments.
Can I cancel or change my ticket?
No. The ticket is non-refundable and cannot be changed for any reason.
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