Reviewed · BLACK CAB & TAXI TOURS
Ted Lasso London Taxi Tour
The best part of this Ted Lasso London Taxi Tour is the way it connects several filming spots across Kensington and Richmond without asking you to piece the route together by public transport. You ride in a private black cab, see Ted’s apartment and AFC Richmond’s training ground, then have time at the pub where key scenes were filmed.
I like the small private group and the hotel pickup, especially for families or friends who want to share the cost. I also like the food angle: Sam’s restaurant and A Taste of Athens give the tour more flavor than a simple drive-by photo stop. The main thing to weigh is the price, $475.18 per group of up to six, with airport pickup costing extra.
In This Review
- Key points at a glance
- Why this Ted Lasso tour works best for committed fans
- Kensington High Street begins the London-to-Richmond route
- Sam’s restaurant adds a food stop in Kensington
- AFC Richmond’s training ground gives the tour its football link
- Richmond Green brings Ted’s apartment and the pub together
- A Taste of Athens makes Nathan’s favorite restaurant a real stop
- Four hours is a useful size for a London itinerary
- What the $475.18 group price really means
- Who should book this private black cab outing
- How to prepare for the best day
- Should you book the Ted Lasso London Taxi Tour?
- FAQ
- How long does the Ted Lasso London Taxi Tour last?
- How much does the private tour cost?
- Is hotel pickup available?
- Can I be picked up at an airport?
- What language is the tour offered in?
- Which Ted Lasso locations are included?
- Are food and drinks included?
- Is the tour private?
- Can I cancel for a full refund?
Key points at a glance
- Ted’s Richmond world: Visit the apartment location, Richmond Green, the pub, and A Taste of Athens.
- Private black cab: Your group travels together in an air-conditioned taxi with bottled water and WiFi.
- Useful hotel pickup: Pickup is available from central London hotels, though airport pickup costs extra.
- Food and filming combine: Stop at Sam’s restaurant and Nathan’s favorite restaurant for photos and a stroll.
- Guides with personality: Jon and Marc have led the tour, with Marc even taking time for a guest’s burger stop.
- A focused half-day: The tour lasts about four hours, a good fit for a London day that already includes other plans.
Why this Ted Lasso tour works best for committed fans

This is not a general London sightseeing trip with a small Ted Lasso reference added on top. The whole outing is built around the show. You will spend much of the time moving between recognizable locations, hearing how they fit into the series, and stopping for photos.
That focus matters. If you have watched only a few episodes, some places may look like ordinary London streets. If you know the characters and scenes well, the same locations become personal landmarks. The pub, Ted’s apartment area, Sam’s restaurant, and AFC Richmond’s training ground are the reason to book this particular tour.
I also like the private format. Your group of up to six has the taxi to itself, so you are not sharing the day with a coach full of strangers. You can ask questions, take photos at your own pace, and keep the mood light. The guides named in the available feedback, Jon and Marc, are praised for their show knowledge and patient approach. Marc even sat with one guest while she had a burger at the pub, a small detail that tells you this is not a rigid hop-on, hop-off outing.
The tradeoff is simple: you pay for a specialist experience. At $475.18 for the whole group, the per-person cost is about $79 if six people join, before any airport pickup charge. For two people, it is closer to $238 each. That makes this much better value for a family or group of friends than for a solo visitor.
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Kensington High Street begins the London-to-Richmond route

The tour starts around Kensington High Street before heading toward Richmond. This opening section is useful because it lets you settle into the black cab while the guide sets up the show’s locations and the day’s route.
The exact balance of driving and stopping can vary, but the first main portion is listed as about two hours. That gives you time to see several sites rather than rushing through one or two locations. You should expect a mixture of short stops, photo opportunities, and explanations from the guide.
The cab format is practical here. London traffic can make a cross-city route tiring when you are changing trains or buses, and Richmond is not next door to Kensington. You do not need to study connections or keep checking a transit map. You can stay with the group and let the driver handle the route.
Still, remember that London traffic affects any road tour. A four-hour booking is approximate, not a promise that every minute will be spent outside the cab. The value comes from covering several locations in one organized half-day.
Sam’s restaurant adds a food stop in Kensington
One of the first notable stops is Sam’s restaurant in Kensington. The guide pauses to explain the location and gives you time for photos. This is a good stop for fans who like the show’s food and hospitality scenes, not just its street views.
The stop is listed at about 30 minutes. That is enough time to look around the exterior and take pictures, but you should not assume it includes a full meal. Snacks are not included in the tour, and the listed inclusions do not promise food at this stop.
That distinction matters when planning your day. If you want to eat, bring a little spending money and ask the guide how much time is available. The tour’s food connections are part of its appeal, but they are not the same as a hosted food tour.
AFC Richmond’s training ground gives the tour its football link
After Sam’s restaurant, you return to the taxi for a short ride to the AFC Richmond training ground. The stop lasts about 30 minutes and is designed for a quick look and photos.
For many fans, this is one of the most important locations because it ties the fictional club to the show’s football setting. It also breaks up the restaurant and pub visits with a different kind of filming location.
The practical point is to keep your expectations sensible. This is a quick stop, not a match-day visit or a stadium tour. The information provided does not include admission to a football game, access to changing rooms, or a behind-the-scenes club experience. You are visiting the filming location as part of a private London drive.
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Richmond Green brings Ted’s apartment and the pub together
The Richmond portion is the heart of the outing. You see the area used for Ted’s apartment, then head to the pub on or near Richmond Green where important scenes were filmed.
The pub is more than a photo backdrop. You can go inside and have a drink at the bar, and one guest used the time for a burger while the guide waited patiently. Food and drinks are not listed as included, so plan to pay for anything you order.
This is where the tour feels most personal. You are not simply looking at a building from a moving vehicle. You have the chance to sit in the same setting used in the show and pause for a drink. For a serious fan, that may be the most memorable part of the day.
The pub stop is listed at about 30 minutes, so you may need to choose between a quick drink, food, photos, and a longer look around. If you want a full meal, tell the guide early in the tour. The supplied details do not promise extra time beyond the scheduled stop.
Richmond Green itself also gives you a chance to stretch your legs. After time in a taxi, a short walk around the area is welcome. The stop is free, and you do not need to budget for an admission ticket there.
A Taste of Athens makes Nathan’s favorite restaurant a real stop
The final listed stop is A Taste of Athens, described as Nathan’s favorite restaurant. You stop for photos and a stroll around the area, with about 30 minutes set aside.
This is a useful addition for fans who enjoy the show’s characters through their favorite places. It also keeps the tour from being only about Ted. Sam’s restaurant, the pub, and A Taste of Athens each connect to a different part of the series, giving the route a broader feel.
Again, the tour does not include snacks or a meal. If you want to eat here, the available details do not state whether the timing allows a full service meal. Treat it as a photo and walking stop unless your guide confirms otherwise.
The two restaurant visits are still valuable even if you do not dine. They show how the tour uses real London places to build a route around the show’s fictional world.
Four hours is a useful size for a London itinerary
The tour lasts about four hours and operates daily from 9 a.m. to 4 p.m. during the stated operating period, March 18, 2024 through November 27, 2026.
A half-day is a smart length for this type of experience. You get a dedicated Ted Lasso outing without giving up an entire day of London sightseeing. I would place it on a day when you can start with the pickup and continue with other plans afterward.
The timing also helps groups with mixed interests. A devoted fan gets several filming locations, while a less committed companion is unlikely to feel trapped in a full-day theme tour. The black cab, private transport, bottled water, air conditioning, and onboard WiFi make the ride more comfortable than a long series of public transport connections.
Pickup is available from central London hotels. Airport pickup is also possible, but it carries an extra charge, so you need to contact the operator for the cost before booking. The information does not specify a single standard meeting point beyond the pickup arrangement.
What the $475.18 group price really means
The price is $475.18 per group of up to six. That is not cheap for four hours, but the correct comparison is a private vehicle and guide, not a basic public walking tour.
With six people, the cost works out to roughly $79 per person. With four, it is about $119 each. For two people, it becomes a premium outing. If you can fill the cab with friends or family, the pricing makes much more sense.
You are also paying for convenience. The route links Kensington and Richmond, includes private transportation, and removes the work of finding several filming sites. Hotel pickup adds another layer of ease. Bottled water, air conditioning, and WiFi are included, though these are useful comforts rather than major reasons to book.
The strongest value comes from the specialist guide. Jon and Marc are specifically praised for knowing the show’s locations and for being accommodating. That personal guidance is what separates this from making your own trip to Richmond and taking a few photos.
Who should book this private black cab outing
I would recommend this tour first to fans who know the show well and want to stand in its real locations. The pub, Ted’s apartment area, AFC Richmond’s training ground, and the restaurants will mean more if you recognize the scenes.
It also suits:
- Families who want a private vehicle and hotel pickup
- Groups of friends who can divide the price six ways
- Food-focused fans interested in Sam’s and Nathan’s restaurant locations
- Visitors who want a half-day activity rather than a full-day theme tour
- Anyone who prefers a guide and preplanned route over self-guided searching
I would be more cautious if you are only mildly curious about the series, are traveling alone, or mainly want broad London sightseeing. This tour spends its time on Ted Lasso locations, not on the Tower of London, Westminster, museums, or major city viewpoints.
Service animals are allowed, and the experience is stroller-accessible. Most people can participate, and the activity is near public transportation, though the private pickup means you may not need to use it.
How to prepare for the best day
Wear shoes that are comfortable for short walks around Richmond Green and the restaurant locations. Much of the route is by taxi, but the stops include strolls and standing for photos.
Bring your phone or camera with enough battery. The tour includes WiFi onboard, but the main reason to use your phone will be photographs. Bottled water is supplied, while snacks are not.
If the pub or restaurant stops matter to you, bring money for drinks or food. Admission is included where listed, but the pub stop is free and your purchases there are separate.
The tour has a 5.0 rating from five recorded ratings, with especially strong praise for guides Jon and Marc, the number of recognizable locations, and the chance to combine filming sites with food stops. That is a small sample, so I would treat it as encouraging rather than final proof of a perfect day. The specific strengths are clear, though: personal guiding, show knowledge, and a route that reaches more than one London neighborhood.
You can cancel for a full refund if you do so at least 24 hours before the start time. Changes or cancellations made less than 24 hours ahead are not accepted for a refund, and the cut-off uses local London time.
Should you book the Ted Lasso London Taxi Tour?
Book it if you are a real fan, can share the $475.18 price with a group, and want more than a quick photo outside one famous location. The private cab, Richmond pub stop, Ted’s apartment area, training ground, and restaurant visits make this a satisfying half-day built around the show.
Think twice if you are traveling alone, watching your budget closely, or hoping for a broad London tour. The price is high for two people, airport pickup costs extra, and food is not included.
For the right group, this is a focused and personal way to see the Ted Lasso locations. Start the day with your group, your camera, and enough room in the schedule for a drink or burger at the pub. That is where the tour moves from screen memory to a real London afternoon.
FAQ
How long does the Ted Lasso London Taxi Tour last?
The tour lasts approximately four hours.
How much does the private tour cost?
The price is $475.18 per group, with up to six people included.
Is hotel pickup available?
Yes. Pickup is offered from central London hotels.
Can I be picked up at an airport?
Airport pickup is available, but it costs extra. You need to contact the operator for more information.
What language is the tour offered in?
The tour is offered in English.
Which Ted Lasso locations are included?
The route includes Sam’s restaurant, AFC Richmond’s training ground, the area used for Ted’s apartment, the pub where important scenes were filmed, Richmond Green, and A Taste of Athens.
Are food and drinks included?
No. Snacks are not included. Drinks or food purchased at the pub or restaurants are also not stated as included.
Is the tour private?
Yes. Only your group participates, with a maximum of six people.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours in advance are not accepted for a refund.
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