Reviewed · TICKETS
London: ABBA Voyage Dance Floor Ticket
ABBA Voyage turns a concert into a piece of theater, technology, and pure pop fun. The four ABBA members appear as remarkably lifelike digital versions of themselves, while a ten-piece live band supplies the music from the stage. You are not watching a tribute act. You are watching a carefully built show that lets ABBA perform without the band physically touring.
I like the Dance Floor access, which puts you in the middle of the singing, clapping, and movement rather than in a fixed seat. I also like the way the production mixes digital performers with live musicians, strong sound, spectacular lighting, and pyrotechnics. The main drawback is simple: the Dance Floor is not recommended for children under 12, and there is no seat if you need a break.
In This Review
- Key points to know before you book
- What ABBA Voyage actually is
- Arriving at the purpose-built ABBA Arena
- Why the Dance Floor changes the night
- The digital performers and live band
- Lighting, sound, and pyrotechnics
- The 90-minute set and the no-intermission format
- Food, drinks, and ABBA souvenirs
- Is $74.08 good value?
- Who should book the Dance Floor ticket?
- Should you book ABBA Voyage?
- FAQ
- Where does ABBA Voyage take place?
- How long does the concert last?
- Is there an intermission?
- What does the Dance Floor ticket include?
- Is seating included?
- Are food and drinks included?
- Can I buy ABBA Voyage merchandise at the venue?
- Can I take photos or film during the concert?
- Are children allowed at ABBA Voyage?
- Is the Dance Floor suitable for children under 12?
Key points to know before you book

- Digital ABBA avatars perform for 90 minutes, backed by today’s musicians in a purpose-built London arena.
- Dance Floor tickets place you in the heart of the concert, with room to dance and move rather than sit.
- There is no intermission, so plan food, drinks, and bathroom stops before the performance begins.
- The music is the star, with familiar ABBA songs that make singing along almost unavoidable.
- Food, drinks, and merchandise are available at the arena, but they are not part of the ticket price.
- Children under 3 are not admitted, and anyone under 16 must be accompanied by an adult.
What ABBA Voyage actually is
ABBA Voyage is a 90-minute concert built around digital versions of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. The show places these digital ABBA figures on stage with a live ten-piece band, creating something between a concert and a large-scale visual production.
That distinction matters. You are not seeing the original members appear in person. You are seeing digital avatars designed to perform as younger versions of ABBA, supported by live musicians and a full concert setup. For many people, that is the point: the songs remain the focus, but the show presents them in a form that could not happen on a normal reunion tour.
The technology is not a small visual trick tucked behind the music. It drives the show. Lighting, sound, stage effects, and pyrotechnics are all built to make the digital performers feel like active members of the concert rather than images on a screen.
If you enjoy big pop productions, this is likely to work well for you. If you prefer an intimate live concert where the performers are physically on stage, you may find the concept less satisfying. It helps to decide before booking what kind of concert you want.
A few more London days worth a look
- London: The London Eye Entry Ticket
★ 4.6 · 35,875 reviews - London: Tower Bridge Entry Ticket
★ 4.7 · 15,560 reviews - London: Westminster Abbey Entrance Ticket
★ 4.6 · 11,254 reviews
Arriving at the purpose-built ABBA Arena

You make your own way to the ABBA Arena in Queen Elizabeth Park, Greater London. Once there, present your ticket at the venue. The activity begins and ends at the arena, so there is no guided transport or walking tour attached to the ticket.
The building itself is part of the occasion. It was created for ABBA Voyage rather than adapted from an older theater, so the space is designed around the show’s sound, lighting, audience movement, and stage technology. You can also find food and drink outlets and a merchandise shop inside the arena.
I would allow enough time to arrive without rushing. The performance lasts 90 minutes and has no intermission, so you will want to settle any food, drink, and bathroom needs before entering the Dance Floor area. Your ticket covers admission to the Dance Floor only. It does not include refreshments or souvenirs.
The venue is more than a doorway and a stage. It gives you a place to gather before the music begins, pick up an ABBA item to take home, and get familiar with the setting. Still, keep your spending in check. The ticket price does not cover extras, and the concert itself is the main purchase.
Why the Dance Floor changes the night
A Dance Floor ticket is best understood as a choice about how you want to watch the show. You do not receive a seat. Instead, you stand in the central concert area, where you can dance, sing, and react to the music with the crowd around you.
That setup suits ABBA unusually well. Songs such as Dancing Queen, Mamma Mia, and other familiar hits are built for movement and group singing. A fixed seat might give you a calmer view, but the Dance Floor lets you take part in the concert atmosphere in a more direct way.
The floor is a large space, so you can move freely rather than being squeezed into a narrow standing area. That said, standing for the full 90 minutes is not a minor detail. If you prefer to sit, need regular rest periods, or dislike being in a lively crowd, this ticket type may not be right for you.
The Dance Floor is also not recommended for anyone younger than 12. Children under 3 cannot enter the venue, and anyone under 16 must be accompanied by an adult. Anyone under 16 also may not sit in the arena alone, though this ticket does not include seating in the first place.
For adults and older children who want to dance, the floor is the natural choice. For families with younger children, or anyone who wants a quieter concert, check the available ticket options before committing.
The digital performers and live band
The most unusual part of ABBA Voyage is the meeting of digital images and physical musicians. ABBA’s digital avatars appear to sing and perform on stage, while the ten-piece band provides the live musical foundation.
This combination helps the production avoid feeling like a simple film. The band gives the music a real-time presence, while the digital figures allow ABBA to appear as part of a modern concert without standing on stage in person. You may find yourself switching attention between the musicians, the avatars, the lighting, and the audience around you.
The digital figures are designed to look alive and active. The effect can be striking, especially when the lighting and stage action are working together. The aim is not realism in a quiet, documentary sense. It is concert realism, the feeling that the performers belong in the show you are watching.
There is also a useful emotional contrast. ABBA’s songs come from different moments in the group’s career, but the digital performers present a consistent stage presence across the set. The result is less like a standard reunion concert and more like a new ABBA production built from familiar music.
You should also keep your expectations in the right place. The technology cannot turn this into a personal appearance by the four members. If that is important to you, the distinction may feel significant. If you are happy to treat the avatars as part of a theatrical concert, the format can be very convincing.
Something completely different for your London days:
- From London: Harry Potter Warner Bros Studio Tour
★ 4.7 · 26,588 reviews - London: Westminster to Greenwich River Thames Cruise
★ 4.5 · 22,836 reviews - Magical London: Harry Potter Guided Walking Tour
★ 4.7 · 22,044 reviews - London: Madame Tussauds London
★ 4.6 · 20,915 reviews
Lighting, sound, and pyrotechnics
The show’s effects are not just decoration between songs. Lighting helps shape the mood, while pyrotechnics add the kind of scale you expect from a major concert production. The sound system carries both the live band and ABBA’s well-known songs through the arena.
The production is designed to keep your attention moving. One moment you are watching the digital performers, then the lighting changes the scale of the stage, or a burst of pyrotechnics adds force to the music. On the Dance Floor, these effects are felt as part of the crowd experience rather than watched from a distant theater seat.
The sound is especially important because ABBA’s songs depend on clear melodies, layered vocals, and strong rhythm. A loud concert is not automatically a good concert. Here, the live band and the production are intended to support the songs rather than bury them.
The show can feel intense. Bright lights, loud music, pyrotechnics, and constant movement are part of the design. If you are sensitive to those elements, you may want to think carefully about the Dance Floor setting. The provided information does not describe separate quiet areas or breaks during the performance, and there is no intermission.
The 90-minute set and the no-intermission format
The performance runs for 90 minutes without an intermission. That is long enough to feel like a full night out, but short enough to fit neatly into an evening in London.
A no-intermission show has two sides. You get a continuous flow, with no pause to break the mood or interrupt the visual effects. You also need to plan ahead. Once the concert starts, there is no scheduled break for food, drinks, or a bathroom stop.
The song selection is designed around ABBA’s most beloved material. You can expect a set that encourages singing, clapping, and dancing, rather than a quiet presentation of lesser-known tracks. For fans, that makes the 90 minutes easy to follow. For someone who knows only a few ABBA songs, the familiar choruses still give you plenty to join.
I would not book this expecting a long spoken history of the group. The attraction is the performance itself: songs, movement, lights, digital appearances, and the live band. It is a concert first, with technology used to give the music a new stage life.
Food, drinks, and ABBA souvenirs
The ABBA Arena has food and drink options, along with a merchandise shop. These extras can make the visit feel more complete, especially if you want an item connected to the show or need something before the performance.
They are not included with the Dance Floor ticket, so treat them as optional costs. A ticket priced at about $74.08 per person already covers the main event, but your total evening budget can rise once you add refreshments and merchandise.
The shop is useful if you want a physical reminder of the production rather than only photographs. Photography and filming are strictly forbidden during the concert, so an official souvenir may be your best way to take home something connected with the night.
The no-photo rule is worth taking seriously. Do not plan on recording a favorite song or capturing the digital effects for social media. The restriction keeps phones from interrupting the view and helps protect the production’s visual impact.
Is $74.08 good value?
At about $74.08 per person, this is not a casual, low-cost music stop. You are paying for a purpose-built venue, a 90-minute production, a live ten-piece band, digital performers, advanced lighting, and pyrotechnic effects.
The value depends on how much you care about ABBA and how much you enjoy large-scale concert technology. If you know the songs, want to dance, and appreciate the novelty of seeing digital ABBA on stage, the price can make sense for a special London evening.
The Dance Floor ticket also gives you the most active form of participation described here. You are not paying only to look at a stage. You are buying access to the area where you can dance and sing through the full performance.
The value is weaker if you are unsure about the digital concept, dislike standing, or expect to see the original band in person. Food, drinks, and merchandise cost extra, and the ticket is non-refundable, so you should be comfortable with the format before booking.
The experience has a rating of 4.8 from 138 reviews, which fits the strengths of the production: convincing digital figures, excellent sound, strong pyrotechnics, and a lively floor atmosphere. I would read that as a sign that the show delivers its intended style, not as a promise that every concertgoer will prefer the technology.
Who should book the Dance Floor ticket?

You should consider it if you are:
- An ABBA fan who knows the songs and wants to sing along
- Looking for a lively evening rather than a seated theater performance
- Curious about digital concert technology
- Comfortable standing and moving for 90 minutes
- Planning a special London night with friends, family, or a partner
- Happy to pay separately for food, drinks, and merchandise
You may want a different ticket, or a different activity altogether, if you:
- Need a seat during the show
- Are bringing a child under 12 into the Dance Floor area
- Prefer a quiet, traditional concert
- Expect ABBA to appear physically on stage
- Need an intermission
- Want to take photos or record video during the performance
This is especially well suited to people who want to participate. The Dance Floor works best when you treat the concert as a shared party with a major visual production attached, not as a passive stage show.
Should you book ABBA Voyage?
Book it if you want a polished ABBA concert built around digital avatars, live musicians, big lighting effects, and a crowd that is encouraged to dance. The combination of familiar songs and a ten-piece band gives the show a genuine musical base, while the technology provides the unusual twist.
Think twice if sitting is important, if you dislike loud visual effects, or if the idea of digital performers feels like a substitute rather than a new form of concert. The ticket is non-refundable, so this is one experience where knowing your preferences matters.
For the right audience, the Dance Floor ticket offers a clear reason to choose it: you can sing, move, and feel part of the room for the full 90 minutes. Add time before or after for the arena’s food, drinks, and merchandise, and you have a focused ABBA night in Queen Elizabeth Park.
FAQ
Where does ABBA Voyage take place?
ABBA Voyage takes place at the purpose-built ABBA Arena in Queen Elizabeth Park, Greater London, United Kingdom.
How long does the concert last?
The performance lasts 90 minutes.
Is there an intermission?
No. The concert runs for 90 minutes without an intermission.
What does the Dance Floor ticket include?
The ticket includes access to the ABBA Voyage Dance Floor.
Is seating included?
No. Seating is not included with the Dance Floor ticket.
Are food and drinks included?
No. Food and drinks are not included, although the arena offers food and drink options for purchase.
Can I buy ABBA Voyage merchandise at the venue?
Yes. The arena has a merchandise shop.
Can I take photos or film during the concert?
No. Photos and filming are strictly forbidden during the concert.
Are children allowed at ABBA Voyage?
Children under 3 are not allowed into the venue. The event is recommended for people over 6, and anyone under 16 must be accompanied by an adult.
Is the Dance Floor suitable for children under 12?
The Dance Floor is not recommended for anyone younger than 12.
Latest arrivals on the London list
- Heathrow Airport to London Arrival Transfer★ 4.5 · 50 reviews
- London Beatles Tour★ 5.0 · 50 reviews
- One Way Taxi Transfer from London to Gatwick Airport★ 5.0 · 51 reviews
- London: Hidden Baker Street Tube Station Tour★ 4.7 · 51 reviews
- City & Secrets: Explore London’s Hidden Gems★ 5.0 · 51 reviews
- 4 hour London Private Tour, with your own Black Cab Tour Guide★ 5.0 · 51 reviews
- The Beatles Magical History Black Taxi Tour London★ 5.0 · 51 reviews
- London Christmas Lights Open-Top Bus Tour. 2025 Early Bird★ 3.6 · 51 reviews
Tickets, compared.

Buckingham Palace: The State Rooms Entrance Ticket
Read our review →






